7 princípios da economia comportamental que os decisores políticos devem respeitar

1 Other people’s behaviour matters
People do many things by observing others and copying; people are encouraged to continue to do things when they feel other people approve of their behaviour.

2 Habits are important
People do many things without consciously thinking about them. These habits are hard to change – even though people might want to change their behaviour, it is not easy for them.

3 People are motivated to ‘do the right thing’
There are cases where money is de-motivating as it undermines people’s intrinsic motivation, for example, you would quickly stop inviting friends to dinner if they insisted on paying you.

4 People’s self-expectations influence how they behave
They want their actions to be in line with their values and their commitments.

5 People are loss-averse
And hang on to what they consider ‘theirs’.

6 People are bad at computation
When making decisions: they put undue weight on recent events and too little on far-off ones; they cannot calculate probabilities well and worry too much about unlikely events; and they are strongly influenced by how the problem/information is presented to them.

7 People need to feel involved and effective to make a change
Just giving people the incentives and information is not necessarily enough.

In “Behavioural economics: seven principles for policy-makers


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